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Category Archives: Newsroom
Book Review on the B2BMarketingSmarts Blog
Taken from a review on http://b2bmarketingsmarts.com/?p=1840 Why B2B marketers must read this book on lead generation. The title of David Scott’s new book “The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI” is a bit misleading. It … Continue reading
David Scott on Metrics to Measure Marketing Success
Recently, author Dave Scott wrote an article on metrics to measure marketing success for AMACOM’s blog. The post discusses how to qualify leads, calculate cost per lead (CPL), and calculate the lifetime value (LTV) of a customer. These key marketing … Continue reading
Posted in Newsroom
Tagged AMACOM, Dave Scott, Elizabeth Willse, marketing, metrics, ROI
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Press Brief: The New Rules of Lead Generation
Book Release Date: April, 2013 Published By: Amacom, Inc. Media Contacts David T. Scott Marketfish, Inc. dave@marketfish.com (415) 706-0066 Robert S. Lindsay Strategic Wordsmith robertlindsay@strategicwordsmith.biz (425) 271-6097 About the Book The New Rules of Lead Generation is a comprehensive guide … Continue reading
Posted in News Releases
Tagged cold calling, Dave Scott, David T. Scott, direct mail, display advertising, email marketing, lead generation marketing, news release, press brief, Robert Lindsay, Robert S. Lindsay, search engine marketing, SEM, social media, social media advertising, The New Rules of Lead Generation
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