Another solid book review. For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of information here and there that I Continue reading →

Did you know there were rules about lead generation? I had no idea. All these years I’ve been stumbling around generating leads with no idea that I was supposed to be following the rules. And there are, apparently, a bunch … Continue reading →

Here is a fair and honest review from Dan Kuperman of Effective Marketer.

http://effectivemarketer.com/2013/04/30/the-new-rules-of-lead-generation-book-review/ Continue reading →

This is an interview with David T. Scott, author of The New Rules of Lead Generation (amazon link).  David talks about why he wrote the book, why lead generation needs new rules, why measurement is vital and why his book is different … Continue reading →

http://www.dmconfidential.com/the-new-rules-of-lead-generation-qa-with-author-david-scott/ Continue reading →