On Monday, LinkedIn did away with “Products” and “Services” pages on all LinkedIn Company Pages. These pages are where companies described their products and services for the benefit of potential customers, and if you had them on your company’s LinkedIn page, they’re either gone or about to be deleted. Continue reading
When it comes to acquiring customers, many businesses aren’t sure which marketing tactics they should use to fill the sales funnel. A successful lead-generation tactic has to meet several criteria: Continue reading
Recently, author Dave Scott wrote an article on metrics to measure marketing success for AMACOM’s blog. The post discusses how to qualify leads, calculate cost per lead (CPL), and calculate the lifetime value (LTV) of a customer. These key marketing … Continue reading
Book Release Date: April, 2013 Published By: Amacom, Inc. Media Contacts David T. Scott Marketfish, Inc. dave@marketfish.com (415) 706-0066 Robert S. Lindsay Strategic Wordsmith robertlindsay@strategicwordsmith.biz (425) 271-6097 About the Book The New Rules of Lead Generation is a comprehensive guide … Continue reading
Social media platforms offer many exciting opportunities for lead-generation marketers. However, it’s important to differentiate between social media advertising and social media marketing. Continue reading
