Here is a fair and honest review from Dan Kuperman of Effective Marketer.
http://effectivemarketer.com/2013/04/30/the-new-rules-of-lead-generation-book-review/ Continue reading
This is an interview with David T. Scott, author of The New Rules of Lead Generation (amazon link). David talks about why he wrote the book, why lead generation needs new rules, why measurement is vital and why his book is different … Continue reading
http://www.dmconfidential.com/the-new-rules-of-lead-generation-qa-with-author-david-scott/ Continue reading
View the excerpt now at : http://www.bookdaily.com/book/3816427/the-new-rules-of-lead-generation-proven-strategies-to-maximize-marketing-roi Continue reading
Taken from a review on http://b2bmarketingsmarts.com/?p=1840 Why B2B marketers must read this book on lead generation. The title of David Scott’s new book “The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI” is a bit misleading. It … Continue reading
