This is an interview with David T. Scott, author of The New Rules of Lead Generation (amazon link). David talks about why he wrote the book, why lead generation needs new rules, why measurement is vital and why his book is different from the plethora of other marketing books.
See more at http://sazbean.com/2013/05/20/interview-with-david-t-scott-author-of-the-new-rules-of-lead-generation/
