The New Rules of Lead Generation
At least 93% of all U.S. companies use some kind of lead-generation marketing. Some companies who have a very specific target market for their products rely almost exclusively on lead-generation marketing.
And yet…and yet…lead-generation marketing is one of the least understood forms of marketing. Until now, there hasn’t been a definitive book that examines lead-generation marketing from a strategic point of view.
“The New Rules” focuses on strategic principles of lead-generation marketing that stand the test of time.
- Search Engine Marketing
- Social Media
- Display Advertising
- Email Marketing
- Direct Mail
- Cold Calling
- Trade Shows
