The New Rules of Lead Generation

shutterstock_125574620web-1024x512At least 93% of all U.S. companies use some kind of lead-generation marketing. Some companies who have a very specific target market for their products rely almost exclusively on lead-generation marketing.

And yet…and yet…lead-generation marketing is one of the least understood forms of marketing. Until now, there hasn’t been a definitive book that examines lead-generation marketing from a strategic point of view.

“The New Rules” focuses on strategic principles of lead-generation marketing that stand the test of time.

The New Rules of Lead Generation By David T. Scott

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