Tag Archives: Dave Scott

David Scott on Metrics to Measure Marketing Success

Posted on April 10, 2013 by Dave Scott

Recently, author Dave Scott wrote an article on metrics to measure marketing success for AMACOM’s blog. The post discusses how to qualify leads, calculate cost per lead (CPL), and calculate the lifetime value (LTV) of a customer. These key marketing … Continue reading →

Posted in Newsroom | Tagged AMACOM, Dave Scott, Elizabeth Willse, marketing, metrics, ROI | Comments Off

Press Brief: The New Rules of Lead Generation

Posted on February 23, 2013 by Dave Scott

Book Release Date: April, 2013 Published By: Amacom, Inc. Media Contacts David T. Scott Marketfish, Inc. dave@marketfish.com (415) 706-0066 Robert S. Lindsay Strategic Wordsmith robertlindsay@strategicwordsmith.biz (425) 271-6097 About the Book The New Rules of Lead Generation is a comprehensive guide … Continue reading →

Posted in News Releases | Tagged cold calling, Dave Scott, David T. Scott, direct mail, display advertising, email marketing, lead generation marketing, news release, press brief, Robert Lindsay, Robert S. Lindsay, search engine marketing, SEM, social media, social media advertising, The New Rules of Lead Generation | Comments Off

Tag Archives: Dave Scott

David Scott on Metrics to Measure Marketing Success

updates

Goodbye LinkedIn Products and Services, Hello Showcases

7 Proven Marketing Tactics for Acquiring Customers