Tag Archives: The New Rules

Using Direct Mail to Generate Leads

Posted on February 20, 2013 by Dave Scott

Direct mail marketing is one of the tried-and-true lead generation tactics. However, there’s been some discussion about the continued viability of the tactic. Compared to some lead generation tactics, direct mail is expensive and low-tech. But despite these faults, direct … Continue reading →

Posted in Direct Mail | Tagged , | Comments Off on Using Direct Mail to Generate Leads

Using Cold Calling to Generate Leads

Posted on February 20, 2013 by Dave Scott

Cold calling might seem like an old-fashioned lead generation tactic, but if you approach it properly, it can generate tremendous performance. This is especially true if you’re a business-to-business (B2B) organization with a limited number of potential customers. Continue reading →

Posted in Cold Calling | Tagged , | Comments Off on Using Cold Calling to Generate Leads