Tag Archives: The New Rules

Using Direct Mail to Generate Leads

Direct mail marketing is one of the tried-and-true lead generation tactics. However, there’s been some discussion about the continued viability of the tactic. Compared to some lead generation tactics, direct mail is expensive and low-tech. But despite these faults, direct … Continue reading

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Using Cold Calling to Generate Leads

Cold calling might seem like an old-fashioned lead generation tactic, but if you approach it properly, it can generate tremendous performance. This is especially true if you’re a business-to-business (B2B) organization with a limited number of potential customers. Continue reading

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