Tag Archives: SEM

Press Brief: The New Rules of Lead Generation

Posted on February 23, 2013 by Dave Scott

Book Release Date: April, 2013 Published By: Amacom, Inc. Media Contacts David T. Scott Marketfish, Inc. dave@marketfish.com (415) 706-0066 Robert S. Lindsay Strategic Wordsmith robertlindsay@strategicwordsmith.biz (425) 271-6097 About the Book The New Rules of Lead Generation is a comprehensive guide … Continue reading →

Posted in News Releases | Tagged cold calling, Dave Scott, David T. Scott, direct mail, display advertising, email marketing, lead generation marketing, news release, press brief, Robert Lindsay, Robert S. Lindsay, search engine marketing, SEM, social media, social media advertising, The New Rules of Lead Generation | Comments Off

Using Search Engine Marketing (SEM) to Generate Leads

Posted on February 20, 2013 by Dave Scott

Search Engine Marketing (SEM) is the process of serving an advertisement in response to a search engine query. SEM is a great lead generation tool, because it’s affordable, effective, and easy to analyze. Continue reading →

Posted in Search Engine Marketing | Tagged search engine marketing, SEM, The New Rules | Comments Off

Tag Archives: SEM

Using Search Engine Marketing (SEM) to Generate Leads

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