Tag Archives: direct mail

Press Brief: The New Rules of Lead Generation

Book Release Date: April, 2013 Published By: Amacom, Inc. Media Contacts David T. Scott Marketfish, Inc. dave@marketfish.com (415) 706-0066 Robert S. Lindsay Strategic Wordsmith robertlindsay@strategicwordsmith.biz (425) 271-6097 About the Book The New Rules of Lead Generation is a comprehensive guide … Continue reading

Posted in News Releases | Tagged , , , , , , , , , , , , , , , | Leave a comment

Using Direct Mail to Generate Leads

Direct mail marketing is one of the tried-and-true lead generation tactics. However, there’s been some discussion about the continued viability of the tactic. Compared to some lead generation tactics, direct mail is expensive and low-tech. But despite these faults, direct … Continue reading

Posted in Direct Mail | Tagged , | Leave a comment