Tag Archives: direct mail

Press Brief: The New Rules of Lead Generation

Posted on February 23, 2013 by Dave Scott

Book Release Date: April, 2013 Published By: Amacom, Inc. Media Contacts David T. Scott Marketfish, Inc. dave@marketfish.com (415) 706-0066 Robert S. Lindsay Strategic Wordsmith robertlindsay@strategicwordsmith.biz (425) 271-6097 About the Book The New Rules of Lead Generation is a comprehensive guide … Continue reading →

Posted in News Releases | Tagged cold calling, Dave Scott, David T. Scott, direct mail, display advertising, email marketing, lead generation marketing, news release, press brief, Robert Lindsay, Robert S. Lindsay, search engine marketing, SEM, social media, social media advertising, The New Rules of Lead Generation | Comments Off

Using Direct Mail to Generate Leads

Posted on February 20, 2013 by Dave Scott

Direct mail marketing is one of the tried-and-true lead generation tactics. However, there’s been some discussion about the continued viability of the tactic. Compared to some lead generation tactics, direct mail is expensive and low-tech. But despite these faults, direct … Continue reading →

Posted in Direct Mail | Tagged direct mail, The New Rules | Comments Off

Tag Archives: direct mail

Using Direct Mail to Generate Leads

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