Recently, author Dave Scott wrote an article on metrics to measure marketing success for AMACOM’s blog. The post discusses how to qualify leads, calculate cost per lead (CPL), and calculate the lifetime value (LTV) of a customer. These key marketing metrics help you determine return on investment (ROI).
For more great tips on measuring your marketing success, be sure to read the full article: http://amacombooks.wordpress.com/2013/04/08/david-scott-on-metrics-to-measure-marketing-success/
