Category Archives: Newsroom

Book Review on the B2BMarketingSmarts Blog

Taken from a review on    Why B2B marketers must read this book on lead generation. The title of David Scott’s new book “The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI” is a bit misleading. It … Continue reading

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David Scott on Metrics to Measure Marketing Success

Recently, author Dave Scott wrote an article on metrics to measure marketing success for AMACOM’s blog. The post discusses how to qualify leads, calculate cost per lead (CPL), and calculate the lifetime value (LTV) of a customer. These key marketing … Continue reading

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Press Brief: The New Rules of Lead Generation

Book Release Date: April, 2013 Published By: Amacom, Inc. Media Contacts David T. Scott Marketfish, Inc. (415) 706-0066 Robert S. Lindsay Strategic Wordsmith (425) 271-6097 About the Book The New Rules of Lead Generation is a comprehensive guide … Continue reading

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