Another solid book review. For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of information here and there that I have learned over the years. The issue was that there really wasn’t a guide for B2B marketers. We now have one: The New Rules of Lead Generation:Proven Strategies to Maximize Marketing ROI by David T. Scott. David was kind enough to send me on a copy and I will provide a short review of his groundbreaking work.
Read more at: http://anythinggoesmarketing.blogspot.com/2013/05/the-rules-of-lead-generation-defined.html