There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. After all, if the marketing isn’t generating leads and revenue, then it’s not working. The best marketing today doesn’t rely on loose metrics like frequency, reach, impressions, or branding. Not to say those concepts aren’t important, but they don’t create a concrete direction for a marketer to make decisions. Marketers can however make intelligent marketing based on how many qualified leads come through the door and ramp it up or down specific to the source.
A new book by David T. Scott titled The New Rules of Lead Generation – Proven Strategies to Maximize Marketing ROI is a resource that every corporate marketer should own. Read it here at: http://www.puzzlemarketer.com/the-new-rules-of-lead-generation-book-review/