Buy The Book
Choose where to buy
BookDaily.com has posted a 1st Chapter excerpt
Posted: Tuesday, April 4, 2013 by chief
Comments Off on BookDaily.com has posted a 1st Chapter excerpt
View the excerpt now at : http://www.bookdaily.com/book/3816427/the-new-rules-of-lead-generation-proven-strategies-to-maximize-marketing-roi Continue reading
Book Review on the B2BMarketingSmarts Blog
Posted: Monday, April 4, 2013 by chief
Comments Off on Book Review on the B2BMarketingSmarts Blog
Taken from a review on http://b2bmarketingsmarts.com/?p=1840 Why B2B marketers must read this book on lead generation. The title of David Scott’s new book “The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI” is a bit misleading. It … Continue reading
David Scott on Metrics to Measure Marketing Success
Posted: Wednesday, April 4, 2013 by Dave Scott
Comments Off on David Scott on Metrics to Measure Marketing Success
Recently, author Dave Scott wrote an article on metrics to measure marketing success for AMACOM’s blog. The post discusses how to qualify leads, calculate cost per lead (CPL), and calculate the lifetime value (LTV) of a customer. These key marketing … Continue reading
Press Brief: The New Rules of Lead Generation
Posted: Saturday, February 2, 2013 by Dave Scott
Comments Off on Press Brief: The New Rules of Lead Generation
Book Release Date: April, 2013 Published By: Amacom, Inc. Media Contacts David T. Scott Marketfish, Inc. dave@marketfish.com (415) 706-0066 Robert S. Lindsay Strategic Wordsmith robertlindsay@strategicwordsmith.biz (425) 271-6097 About the Book The New Rules of Lead Generation is a comprehensive guide … Continue reading
Using Social Media to Generate Leads
Posted: Wednesday, February 2, 2013 by Dave Scott
Comments Off on Using Social Media to Generate Leads
Social media platforms offer many exciting opportunities for lead-generation marketers. However, it’s important to differentiate between social media advertising and social media marketing. Continue reading