Author Archives: Dave Scott

Goodbye LinkedIn Products and Services, Hello Showcases

On Monday, LinkedIn did away with “Products” and “Services” pages on all LinkedIn Company Pages. These pages are where companies described their products and services for the benefit of potential customers, and if you had them on your company’s LinkedIn page, they’re either gone or about to be deleted. Continue reading

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7 Proven Marketing Tactics for Acquiring Customers

When it comes to acquiring customers, many businesses aren’t sure which marketing tactics they should use to fill the sales funnel. A successful lead-generation tactic has to meet several criteria: Continue reading

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David Scott on Metrics to Measure Marketing Success

Recently, author Dave Scott wrote an article on metrics to measure marketing success for AMACOM’s blog. The post discusses how to qualify leads, calculate cost per lead (CPL), and calculate the lifetime value (LTV) of a customer. These key marketing … Continue reading

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Press Brief: The New Rules of Lead Generation

Book Release Date: April, 2013 Published By: Amacom, Inc. Media Contacts David T. Scott Marketfish, Inc. (415) 706-0066 Robert S. Lindsay Strategic Wordsmith (425) 271-6097 About the Book The New Rules of Lead Generation is a comprehensive guide … Continue reading

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Using Social Media to Generate Leads

Social media platforms offer many exciting opportunities for lead-generation marketers. However, it’s important to differentiate between social media advertising and social media marketing. Continue reading

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