Author Archives: chief

Byline article on SpinSucks.com

When it comes to lead generation, many marketers aren’t sure which tactics they should use to provide their company with qualified leads. Continue reading

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The Magnificent Seven – Wharton Magazine

When it comes to lead generation, many marketers aren’t sure which tactics they should use to provide their company with qualified leads. In fact, many marketers aren’t even sure which marketing tactics should be used as lead generation tactics. – … Continue reading

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Book Review: Puzzle Marketer

There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. After all, if the marketing isn’t generating leads and … Continue reading

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Brook Review on “Anything Goes Marketing”

Another solid book review. For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of information here and there that I Continue reading

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A review from Liz Williams at BizMarketer

Did you know there were rules about lead generation? I had no idea. All these years I’ve been stumbling around generating leads with no idea that I was supposed to be following the rules. And there are, apparently, a bunch … Continue reading

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